Environmentally Conscious Observer: A Blog
I chose to create the ECObserver Blog to provide a platform to communicate environmental issues and tips to the general public. Originally, I was planning to create a piece of environmental art to put on display and develop a verbal presentation to accompany it; however, due to the COVID-19 pandemic, this was no longer an option. After some thought, I decided to build a website that would feature my previously made artwork and provide information to people who want to make lifestyle changes and reduce their negative environmental impact.
I purchased a web domain because I intend to continue this project on my own. This website includes a 'Blog' where I will post about environmental issues and green lifestyle tips; 'Environmental Art', a 'For Teachers' page, and a 'Resources' page to connect the reader to other resources worth noting. This website takes into consideration many aspects of environmental communication. There is an attitude-behavior gap about environmental issues in a large number of Americans (Pezullo, 2018). This has been supported by research published by the Pew Research Center (Anderson, 2017). This means that a lot of people are aware of current environmental issues, but they don't follow an environmentally conscious lifestyle. By providing simple suggestions of ways people can reduce their environmental impact, my blog posts can help to bridge that gap. My blog posts are written with an ethics and values-driven ideology in mind (Corbett, 2006), meaning they appeal to a wide range of readers because people often identify and sympathize with stories of how things affect animals.
References:
Anderson, M. (2017, April 20). How Americans view environmental issues. Retrieved from
https://www.pewresearch.org/fact-tank/2017/04/20/for-earth-day-heres-how-americans-view
environmental-issues/
Corbett, J. B. (2006). Communicating nature: how we create and understand environmental messages.
Pezzullo, P. C., & Cox, J. R. (2018). Environmental communication and the public sphere.
Thousand Oaks, CA: SAGE.
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